Neustar

With a no-cookie world becoming a reality, Neustar engaged Zealista to help re-position and re-architect their industry-leading analytics and intelligence platform — which was based heavily on the 3rd-party cookie model. After researching consumers’ needs and wants about their data strategies, consumers’ feelings about data privacy, transparency and choice, and working closely with Neustar’s marketing and product teams, we defined a new vision and identity for the company’s unified identity ecosystem, branding it Fabrick.™ With a new brand name inspired by Neustar’s vast and interwoven identity resolution solutions, Fabrick today drives marketing services for Fortune 500 companies, providing secure and engaging connections between brands, publishers, and consumers.